What is PPC Advertising?
PPC – Pay Per Click is advertising where you pay a fee everytime someone clicks on your ad, these ad can be in many places but usually they are in Google Search Results, Facebook Newsfeed or delivered by Google to related web pages. The ad is triggered (displayed) when a specific keyword is searched for, when the content of the page contains a specific keyword or phrase, or in the case of Facebook when a predefined precise interest or demographic of the user displays their newsfeed.
Ads can be in many forms, text only, text and graphics, animated graphics and even videos in some cases. The cost of a click is calculated by the provider and is dependant on a number of factors, one of the most important of these being CTR – Click Through Rate, i.e. the people click on your ad the cheaper those clicks become, the Ad Company (in this case Google or Facebook) reward you for getting your targeting right.